What will you leverage in 2010?

By
Colin
– 12/14/2009Posted in: Featured, General

I've been reading Chris Brogan & Julien Smith's book, Trust Agents (affiliate link).  In one of the book's chapters, Brogan (or Smith – it's hard to tell who's writing what) discusses The Archimedes Effect.  Without getting into too much detail, Archimedes was a famous inventor who once said, "with a lever large enough, I can move the world."  Brogan then spends the next chapter discussing the concept of leverage, and how with leverage, it's possible to take small wins, and leverage them into larger opportunities. 

For example – you can leverage your Twitter network to get paid speaking gigs, which you could then leverage into a book deal, or business deals… you get the point.

So that begs the question – what from 2009 will you try to leverage in 2010?

For me, it's leveraging my social media network into a more robust blog community for both this blog, as well as LevelTen's blog. 

I'd also like to leverage my blog posts as a means for getting more guest blogging opportunities.

What will you leverage?

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About Colin

Colin Alsheimer is an Account Supervisor for Weber Shandwick and the VP of Promotions for the Social Media Club of Dallas, among other things.