Create great content.
There's just no other way around it. If you want to have success online, you have to be creating great content and you have to be doing it on a regular basis.
Look at some of the best and most highly trafficked websites online, Mashable, Chris Brogan, Search Engine Land, Copyblogger. What do they all have in common?
Great content.
I find it funny when I meet with people to discuss online marketing, and they don't want to create content. Either they don't have time, they don't know what to write about, or they're worried about what people might say.
Trying to achieve success without creating content is like trying to lose weight without going to the gym. It's not going to happen.
What kind of content should you create?
It depends what your goals are. If it's search engine traffic, text based content like blog posts might be the best approach. If it's social traffic, blog posts, video, audio, and images would be good choices. If it's for lead generation, try a white paper or ebook.
The really successful ventures will find ways to create all of the above.
But I don't have time
Make time. Or hire someone to do it for you. This is an activity that you must work into your schedule. Start with at least one new piece of quality content each week. That will be enough to keep the content on your website fresh, keep the search engines coming back to index your site, and hopefully - build your presence online.
Note: if you work in a highly technical or tightly regulated industry, be sure the writer you hire has a solid knowledge of your industry, otherwise it can get dicey.
Pro tip: don't wait for inspiration to come to you, instead, head down to your local bar or coffee shop and have an all night brainstorming session. Then, create an editorial calendar for yourself. Then stick to your schedule.
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