Comments on: How HubSpot Created an Industry: The Ultimate Inbound Marketing Case Study http://www.colinalsheimer.com/hubspot-inbound-marketing-case-study#utm_source=feed&utm_medium=feed&utm_campaign=feed Digital & New Media Strategist Thu, 29 Jul 2010 20:52:33 +0000 hourly 1 http://wordpress.org/?v=3.0 By: TJ Corruthers http://www.colinalsheimer.com/hubspot-inbound-marketing-case-study#comment-153 TJ Corruthers Sun, 21 Feb 2010 06:20:08 +0000 http://www.colinalsheimer.com/?p=347#comment-153 HUbspot had only proven that they can be one of the best and compete with others HUbspot had only proven that they can be one of the best and compete with others

]]> By: Colin Alsheimer http://www.colinalsheimer.com/hubspot-inbound-marketing-case-study#comment-121 Colin Alsheimer Wed, 10 Feb 2010 03:14:07 +0000 http://www.colinalsheimer.com/?p=347#comment-121 That's really interesting. I didn't know HubSpot was taking that approach. I agree, it's a smart idea for them. Do you think the concept of Inbound Marketing as HubSpot has defined it is here to stay? I sometimes wonder if it's too narrow. That’s really interesting. I didn’t know HubSpot was taking that approach. I agree, it’s a smart idea for them. Do you think the concept of Inbound Marketing as HubSpot has defined it is here to stay? I sometimes wonder if it’s too narrow.

]]> By: John McTigue http://www.colinalsheimer.com/hubspot-inbound-marketing-case-study#comment-119 John McTigue Tue, 09 Feb 2010 17:23:00 +0000 http://www.colinalsheimer.com/?p=347#comment-119 HubSpot has also fostered a cottage industry that has now grown to become the next trend in marketing agencies. HubSpot had the foresight to acknowledge that a software company will only dilute its efforts by attempting to provide allied services. So they started a Certified Partner program designed to create a team of agencies well-versed and trained in HubSpot software and inbound marketing. Early adopters have been blessed my referrals from HubSpot and from the popularity of inbound marketing, while many advertising and PR firms have been caught flat-footed. Just goes to show you that innovation is contagious. HubSpot has also fostered a cottage industry that has now grown to become the next trend in marketing agencies. HubSpot had the foresight to acknowledge that a software company will only dilute its efforts by attempting to provide allied services. So they started a Certified Partner program designed to create a team of agencies well-versed and trained in HubSpot software and inbound marketing. Early adopters have been blessed my referrals from HubSpot and from the popularity of inbound marketing, while many advertising and PR firms have been caught flat-footed. Just goes to show you that innovation is contagious.

]]> By: Alyssa G http://www.colinalsheimer.com/hubspot-inbound-marketing-case-study#comment-116 Alyssa G Mon, 08 Feb 2010 20:59:31 +0000 http://www.colinalsheimer.com/?p=347#comment-116 I think that Hubspot got in early on a good idea. Inbound Marketing is the perfect term to describe a whole host of Internet marketing activities that business can use for a variety of purposes. That said, what Hubspot does now, they will have to continue to do just as well (or better) than every other agency out there. <br><br>Inbound Marketing doesn't operate in a bubble. It's critical that organizations create a demand for their product, service or cause as well as increase awareness of their brand. Dell and Zappos wouldn't have witnessed their widescale growth without a mix of outbound and inbound marketing. Agencies who can mix both in an effective strategy will be the long term winners. I think that Hubspot got in early on a good idea. Inbound Marketing is the perfect term to describe a whole host of Internet marketing activities that business can use for a variety of purposes. That said, what Hubspot does now, they will have to continue to do just as well (or better) than every other agency out there.

Inbound Marketing doesn’t operate in a bubble. It’s critical that organizations create a demand for their product, service or cause as well as increase awareness of their brand. Dell and Zappos wouldn’t have witnessed their widescale growth without a mix of outbound and inbound marketing. Agencies who can mix both in an effective strategy will be the long term winners.

]]> By: uberVU - social comments http://www.colinalsheimer.com/hubspot-inbound-marketing-case-study#comment-114 uberVU - social comments Mon, 08 Feb 2010 17:20:43 +0000 http://www.colinalsheimer.com/?p=347#comment-114 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by CubanaLAF: RT @LevelTen_Colin: How HubSpot Created an Industry: The Ultimate Inbound Marketing Case Study: http://ow.ly/14U3a... Social comments and analytics for this post…

This post was mentioned on Twitter by CubanaLAF: RT @LevelTen_Colin: How HubSpot Created an Industry: The Ultimate Inbound Marketing Case Study: http://ow.ly/14U3a...

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