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Social Media Archive
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30 Marketers Share Their Predictions for 2012 – Agree or Disagree?
Posted on 01/03/2012 | 16 CommentsAs is the pattern, with the start of the new year comes a raft of predictions for the upcoming year. Some will hit the mark and others will undoubtedly be off base. Others still will simply rehash predictions of yesteryear that never quite came to fruition. Yesterday, top social media... -
Life Just Got a Whole Lot Harder for Brands on Facebook
Posted on 09/21/2011 | 71 CommentsIn case you haven’t heard, Facebook rolled out a whole mess of changes to their platform at their annual f8 developers conference. As a recap, here’s what they added or changed so far: Facebook Changes at f8 Conference in 2011 Increased the character limits on status updates from 500 to... -
Six Surefire Ways to Increase Your Facebook Like Count
Posted on 09/20/2011 | 531 CommentsYeah yeah yeah, social media marketing isn’t about the number of likes you have. It’s about the ROI, baby! We’ve all heard it a million times. Don’t focus on likes. Don’t focus on followers. Focus on the dollar signs. Or better yet – focus on engaging your community members. Sounds... -
Help Me Choose a New Twitter Name!
Posted on 02/04/2011 | 2,811 CommentsFor those who don't know, I'm starting a new gig soon. As part of that process, I also need to pick a new Twitter name, since @LevelTen_Colin just won't cut it anymore. -
HOW TO: Build an Effective Editorial Calendar for Your Blog
Posted on 11/30/2010 | 1,251 CommentsThis is a guest post by Eddy Badrina. A/B testing. Editorial calendars. We hear these terms being thrown about quite a bit these days, but for most bloggers, implementing either one is a little daunting, if only because most bloggers were endowed with a creative gene rather than a process/methodology... -
Joining the Social Media Informer Blog Network!
Posted on 11/09/2010 | 3,406 CommentsWanted to share with you some exciting news! My blog has been selected to be included in the roundup of top social media blogs over on Social Media Informer. -
Why Your Business Should Create a Facebook Profile
Posted on 10/28/2010 | 9 CommentsThat's right. I said it. A profile. Not a page. Not a group. A profile. Before the Social Media Experts start furiously pounding on their keyboards that starting a profile is NOT the correct way to market on Facebook, let me point out my reasoning. -
The Dangers of Facebook Narcissism
Posted on 09/23/2010 | 1,927 CommentsI recently read an article that declared Facebook users more likely to be narcissistic, insecure, and have lower self esteem than those who forgo using the social networking site. Is this statement far from the truth or right on target? -
Three Takeaways from Fox’s Lone Star Campaign
Posted on 09/17/2010 | 1,348 CommentsEarlier this week, I received a very large package, courtesy of Fox Studios and their recent influencer outreach campaign for their new Fall television series, Lone Star. -
Four Ways Foursquare Can Survive the Facebook Onslaught
Posted on 08/27/2010 | 1,628 CommentsWith Facebook's recent roll-out of Places, many have posited the beginning of the end for what had been everyone's LBS darling, Foursquare.