Colin | Social Media & Digital Strategy

Description: Colin Alsheimer is an Account Supervisor for Weber Shandwick and the VP of Promotions for the Social Media Club of Dallas, among other things.

Posts by Colin

30 Marketers Share Their Predictions for 2012 – Agree or Disagree?

Posted on 01/03/2012 | 283 Comments
As is the pattern, with the start of the new year comes a raft of predictions for the upcoming year. Some will hit the mark and others will undoubtedly be off base. Others still will simply rehash predictions of yesteryear that never quite came to fruition. Yesterday, top social media...
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Life Just Got a Whole Lot Harder for Brands on Facebook

Posted on 09/21/2011 | 230 Comments
In case you haven’t heard, Facebook rolled out a whole mess of changes to their platform at their annual f8 developers conference. As a recap, here’s what they added or changed so far: Facebook Changes at f8 Conference in 2011 Increased the character limits on status updates from 500 to...
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Six Surefire Ways to Increase Your Facebook Like Count

Posted on 09/20/2011 | 1,095 Comments
Yeah yeah yeah, social media marketing isn’t about the number of likes you have. It’s about the ROI, baby! We’ve all heard it a million times. Don’t focus on likes. Don’t focus on followers. Focus on the dollar signs. Or better yet – focus on engaging your community members. Sounds...
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Help Me Choose a New Twitter Name!

Posted on 02/04/2011 | 3,347 Comments
For those who don't know, I'm starting a new gig soon. As part of that process, I also need to pick a new Twitter name, since @LevelTen_Colin just won't cut it anymore.
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New Adventures!

Posted on 02/01/2011 | 2,881 Comments
Writing this post was a tough decision, but I thought it would be useful to share this exciting news in a single location.
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Six Ways Your Business Can Leverage Geolocation Marketing

Posted on 11/12/2010 | 2,123 Comments
The LBS market is exploding, as it has been for some time now. With Facebook's continued work with with their Places product (first the launch, now with Deals) the category has received even more exposure among users and business alike.
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Joining the Social Media Informer Blog Network!

Posted on 11/09/2010 | 3,560 Comments
Wanted to share with you some exciting news! My blog has been selected to be included in the roundup of top social media blogs over on Social Media Informer.
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Why Your Business Should Create a Facebook Profile

Posted on 10/28/2010 | 9 Comments
That's right. I said it. A profile. Not a page. Not a group. A profile. Before the Social Media Experts start furiously pounding on their keyboards that starting a profile is NOT the correct way to market on Facebook, let me point out my reasoning.
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Three Takeaways from Fox’s Lone Star Campaign

Posted on 09/17/2010 | 1,494 Comments
Earlier this week, I received a very large package, courtesy of Fox Studios and their recent influencer outreach campaign for their new Fall television series, Lone Star.
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Four Ways Foursquare Can Survive the Facebook Onslaught

Posted on 08/27/2010 | 1,870 Comments
With Facebook's recent roll-out of Places, many have posited the beginning of the end for what had been everyone's LBS darling, Foursquare.
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