Hey! My name is Colin, a digital strategist from Massachusetts. I love digital marketing, craft beer and vinyl records.


Hey! My name is Colin, a digital strategist from Massachusetts. I love digital marketing, craft beer and vinyl records.   Born in Germany, raised in Massachusetts, college in New York, a stint in Texas and now back home in Massachusetts. I started working in the digital marketing space in 2008 after graduating from Ithaca College with a degree in Integrated Marketing Communications.

Since graduating, I’ve worked at a boutique Internet marketing and Web Development agency (LevelTen Interactive), and a large, top 5 public relations firm (Weber Shandwick). I’ve done everything from Search Engine Optimization projects in the medical industry to launching and running an entire social media program in the travel industry (American Airlines) and maintaining a large, robust online advertising program for a B2B enterprise software vendor (EnterpriseDB).   I’m a craft beer nerd, avid homebrewer, vinyl record collector and lover of all things Patriots and Red Sox.




CMA Digital Marketing


CMA Digital Marketing provides expert digital marketing strategies and solutions covering a wide spectrum of tactics including search engine optimization (SEO), pay per click advertising (PPC), paid social media through channels like Facebook, Twitter
and LinkedIn, and various other paid platforms, social media community management, and Google Analytics. We work to advance measurable business goals and conversion events such as driving web traffic, e-commerce sales, and business leads.

Weber Shandwick

Senior Digital Manager

Digital strategy and social media work for a variety of clients from large Fortune 500 enterprises to smaller local organizations. Helped launch official Twitter and Facebook communities for the AAdvantage program in 2011, a first for domestic legacy carriers. Helped create and execute top digital campaigns including Mystery Miles, Tweet to Win 30,000 miles, the Summer Miles Challenge and the Bourne Legacy AAdvantage Testing Grounds. Managed AAdvantage social communities across Facebook, Twitter, Google+ and several popular frequent flyer forums from 2011 to early 2014. Contributed to overall strategic direction of the AAdvantage social presence. Grew size of communities from nothing at launch to over 400,000 Facebook likes and nearly 30,000 Twitter followers. Managed
paid syndication, SEO, and website maintenance for the Essilor USA digital newsroom at news.essilorusa.com. Contribute to and guide ongoing reporting and analytics programs. Contributed to new business and other digital initiatives for Weber Shandwick and clients such as Anheuser Busch, Essilor, Radioshack and the US Army.
  • 2012 PR News Platinum PR Awards Winner - Facebook Campaign
  • 2012 Hermes Creative Awards Gold and Platinum Award Winner
  • 2012 The Communicator Awards Award of Distinction
  • Honorable Mention - PR News Digital PR Awards, Facebook Communications
  • Honorable Mention - PR News Digital PR Awards, Twitter Communications
  • Honorable Mention - PR News Digital PR Awards, WOW Campaign

LevelTen Interactive

Marketing Manager

Directly manage and oversee retainer based marketing clients, including internal marketing activities. Responsible for developing and executing digital marketing strategies for clients, which leverage social media, SEO, PPC, SEM and other activities to produce measurable results. Train and
manage marketing interns and contractors. Regularly communicate, train and strategize with clients, including creating monthly performance reports. Assist sales teams with new business pitches. Create a variety of online content including videos, podcasts, blog posts, and white papers.

Social Media Club of Dallas

VP of Promotions & Board Member at Large

Served on the leadership team for the Social Media Club of Dallas. From 2009 to 2012, responsible for marketing all club events, which regularly drew
150+ people a month. Built Wordpress website and developed relationships with speakers and sponsors. Also served as a Board Member at Large.

Central Track

Beer Critic

Contribute regular craft beer reviews for Central
Track, a popular Dallas, Texas lifestyle website.



Ithaca College

Integrated Marketing Communications

Education emphasized practical knowledge and group projects. Degree program combines instruction in traditional advertising, public relations, digital and traditional
marketing. Spent first two years in College as a BFA Film, Photography & Video Arts major. Created, produced and edited original films, videos and photography.


Want to get in touch? Shoot me an e-mail.